Creating value for brands, rights holders, and digital platforms by delivering innovative sports marketing solutions.
WHO WE ARE
We are a global sports marketing agency, creating value for Brands, Rights Holders, Talent and Digital Platforms. Enabled by technology, experience, data and insight, we create and deliver commercial value for our clients.
Our experience and network gives us a unique advantage to deliver partnership, digital, data and fan experiences to fulfil their objectives.
WE BELIEVE IN SPORTS
Our vision is to be the most innovative and trusted partner in the sports marketing industry, consistently setting new standards of excellence and reliability for our clients and partners.
Our mission is to create exceptional value for brands, rights holders, and digital platforms by delivering innovative sports marketing solutions that drive engagement, enhance visibility, and foster lasting partnerships.
OUR BRANDS
ADITYA DATTA, FOUNDER & CEO
With over 20 years of experience in the business of sports, Aditya is the CEO of Impetus Sport, having previously served as Commercial & Marketing Director of IPL team Gujarat Titans, Chief Operating Officer and Commercial Director at FC Goa and was the Founder, CEO at 8848 Sports.
His expertise in Sports Marketing, Commercial & Financial planning, Key Account Management, Licensing & Merchandise has allowed him to taste diverse success. He has worked with numerous reputed Sports organisations and has also been an entrepreneur. Aditya has the distinction of working with leading sporting bodies like Everton FC, Indian Premier League & ICC Cricket World Cup among others.
In 2009, Aditya ventured into entrepreneurship establishing his own agency - 8848 Sports, with expertise in Sponsorship Sales & Servicing, Venue Management and Merchandising. Working with top clients such as Star Sports and Reliance Mobile, he worked across properties like ICC World Cup, IPL, ISL and Pro Kabaddi to develop new business opportunities.
Aditya entered the business of sports after completing his MS in Sports & Leisure Management from Loughborough University.