#ISL2019: How FC Goa used Social Media for fan engagement
As the players take on the field for #ISL2019, Social Samosa takes a look at the FC Goa Social Media Strategy and the lessons that come in tow.
FC Goa attempts to ensure that their fans, irrespective of gender or age, feel connected with the club. They use their social media channels to put across a brand narrative of a team representing Goa as well as build their fanbase by creating content around and highlighting the various team players. A look at FC Goa Social Media Strategy.
Cultivating a strong presence on digital media has been a priority for FC Goa for it is the most economical way to reach out to most people in the state as well as in the country.
“We are in our sixth year and as a brand, we have grown strength to strength. The next for us is to have an even bigger presence on the national front. We have seen our supporter base grown in Mumbai, Pune, Bangalore, the North-East as well as Punjab,” Aditya Datta, COO, FC Goa tells us.
The team has partnered with Radio Indigo (Radio Partner), Prudent (Digital Partner), Inox (Multiplex Partner), Navhind Times (Print Partner) and Zinque (Outdoor Partner) to amplify their brand communication.
Courtesy: Social Samosa
