Morning Brief: Making football financially viable in India
BY ARIJIT BARMAN | 30:33 MIN |
After 7 seasons of Indian Super League, franchises are yet to break even. Beyond the pandemic, what's making the situation dire even as the game's popularity is rising? Bhaichung Bhutia, former Indian footballer, Aditya Datta, COO of FC Goa and Balu Nayar, former MD of IMG India discuss the makings of a successful sports league.
Courtesy: The Economic Times
